what lipstick shade trends in 2025

The nude lipstick trends of 2025. Every new nude lipstick comes with shades in pink-beige, warm peach -brown, and cool espresso shades. also top 3 makeup trends of 2025. glossy hydrated base , flushed cheeks wrapped around the eye and nude lipstick shades.

The lipstick shade trends of 2025, explaining what’s in, why it’s popular, how it suits different skin tones (especially Indian skin tones), and how to pick and wear each one. If you like, I can also pull specific product recommendations in India.

1. Earthy Terracotta & Brown Neutrals -

What it is- 

Instead of the pale beige or very light nude lips of past years, 2025 is embracing deeper warm neutrals  shades like terracotta clay, cinnamon brown, burnt sienna, and mocha.

Why it’s popular-

 These shades feel more natural, yet still polished. They complement a wide range of skin tones (especially medium to deep) because of the warm undertones and more richness. They also tie into the broader trend of “grounded” beauty (warm tones, natural textures).

How to wear & pick for Indian skin tones -

If you have medium to deep brown skin - Try a brown with warm red or orange undertone rather than a very light nude which can wash out.

For lighter Indian skin tones - A slightly lighter brown‑ nude with warm undertone could work still richer than “flat beige”.

Finish -  Can be matte or soft satin

2. Deep Berry, Wine, and Plums -

What it is-

 Luxurious and rich lip shades in berry, mulberry, black‑cherry, wine, burgundy tones.

Why it’s popular-

 These colors make a statement  they’re bold yet refined. They have emerged as a sophisticated alternative to loud neons. Also, they suit many skin tones and fit special occasions or evening looks.

How to wear & pick for Indian skin tones-

For deeper skin tones -  A deep wine or black‑cherry tone will show up beautifully and bring out lip definition.

For medium or lighter tones -  A mulberry or berry with a bit of bright undertone can add drama without overwhelming.

Pair with - Minimal eye makeup or soft shimmer on eyes so the lips remain the centrepiece.

Styling tips -

 Use a lip liner in matching tone to define shape, blot slightly for a soft finish. These shades work especially well for evening events, festive wear or weddings.

3. Glossy & Sheer Finishes “Glass Lips”-

What it is-

Rather than ultra‑matte, 2025 is favouring more gloss, more shine, and more moisture. Think sheer colour with a high‑shine finish, or glossy topcoat over tint of shine.

Why it’s popular -

 Glossy lips looks youth, healthy. light reflection and healthy looks. Plus, formulas are more comfortable, less sticky.

How to wear & pick for Indian skin tones-

Choose a tinted gloss in your preferred shade or layer a sheer gloss over a subtle base colour.

On deeper skin tones: A tinted gloss with berry or brick base and clear gloss can give dimension.

On medium and lighter tones: A sheer peach, rose or coral gloss can brighten the face.

Styling tips- 

Since the lips are shiny, keep rest of makeup minimal,  light foundation, soft brows, subtle blush. For lips to look their best, ensure lip exfoliation and balm before use . gloss tends to highlight texture.

4. Classic Reds ( Upgraded)

What it is-

The timeless red lipstick remains, but in 2025 it’s more personalised. blue based reds, brick reds, orange reds. The thing is no longer “one red fits all”.

Why it’s popular-

Red lips are a bold statement yet classic. With the modern twist, they are more wearable and flattering across skin tones. They say “power”, “confidence”, “glamour”.

How to wear & pick for Indian skin tones.

If you have warm undertones: An orange‑red or brick red (red with orange or brown base) will suit you.

If you have cool undertones - A blue‑based red works well, making teeth appear whiter and complexion brighter.

For deeper skin tones -  A true vivid red or brick red prevents the shade from getting lost, avoid very light cherry red which may wash out.

Styling tips  -

 With red lips, keep other makeup neutral. A subtle winged liner, defined brows and simple blush work great. Choose a formula you’re comfortable with matte vs satin since comfort improves wear‑time.

5. Muted Mauves, Dusty Roses & Soft Nudes

Why it’s popular-

 Many people want “your lips but better” shades  colours that enhance without dominating. These shades work well for everyday wear, minimal makeup days, office looks.

How to wear & pick for Indian skin tones.

For warmer undertones-  Choose mauves or dusty roses with a trace of brown or peach to keep warm.

For cooler undertones -  Slightly grey‑mauve or rose tones with cool pink elements can complement.

With deeper skin-  Avoid shades that are too light or too close to nude they can make lips look wash out. Instead pick richer mauves or muted berry roses.

Styling tips- These are ideal for daytime, for a polished but relaxed look. Pair with soft eye makeup and natural blush.

Additional Insights & Tips

Texture matters - While shade is key, the finish in 2025 is shifting less flat chalky matte, more  soft matte, satin, gloss.

Why This Matters for Indian Skin Tones

The beauty world is becoming more inclusive and aware. Trends in 2025 show this: many of the shades listed above are being recommended for all skin tones, not just the lighter ones. For example, earthy terracotta and deep berry are especially called out for Indian or medium‑to‑dusky complexions.

Summary Table:  

 Trends                                     Key Shade                                                  Best For

Earthy Terracotta & Brown - Burnt clay, Cinnamon brown, Mocha - Warm/medium/deep                                                                                                                    skin tones, 

Deep Berry & Wine        -Mulberry, Plum, Wine red               - Evening looks, bold                                                                                                                    statement, deeper skin                                                                                                                   tones.

Glossy / Sheer Finish        -Sheer peach, Tinted gloss, Brick gloss -Day wear, youthful                                                                                                                     look, any skin tone                                                                                                                       with correct shade

Classic Red Upgraded        -Brick red, Blue‑red, Orange‑red         -Classic glam, suits                                                                                                                       various undertones

Muted Mauves & Soft Nudes - Dusty rose, Mauve nude, Blush nude -Everyday polish,                                                                                                                         minimal makeup                                                                                                                         days, lighter to                                                                                                                              medium tones.